Managing Content Is a Process, Not a Project

The quality of search on many Web sites is awful. Most organizations would simply not countenance having their reception area in the mess that their search engine is in. Yet far more people pass through their search engine every day than through their reception.

One of the reasons that organizations manage search so poorly is that they see search as a project. Someone decides a search engine is needed. A specification is prepared and software is bought and installed. Then, the team moves on to the next project…

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